Why Premise Signage Matters for Your Small Business’s Bottom-Line

This day and age, with the ubiquity of technology, it may be easy to forget about the importance of on premise, physical signage for your small business. Doing so, however, would be a mistake. Premise signs matter for many reasons for a small business. One of those reasons is customer trust. When customers come to your office or retail location, or even if they view an image of it online, what they want to see is consistent, recognizable branding. Seeing your business premise signage reflect the unique logo on your business cards, website, emails, and advertisements reassures customers that you are a strong, reputable business. Consistent and notable physical signage tells customers that you are proud of your marketing efforts and therefore proud of the work your business does.

In turn, building customers’ trust and confidence in you increases your returning customer base and your sales. Studies have shown that adding physical signage to a place of business has a greater measurable impact on sales than increasing business hours or even expanding a business location. In a variety of business locations, from fast food chains to retail stores, the addition of even one sign can increase business transactions from 5 to 15%. And this type of signage isn’t limited to your logo or business name. Indoor signs that indicate sales, seasonal discounts, or new sales opportunities effectively function as “silent salespersons” by communicating new offers and increasing customer purchases.

For business owners, a notable perk of physical signage is its cost effectiveness. Physical signage at your place of business has the capability of reaching thousands of potential customers per day, depending on the foot and car traffic of your location. While technology-driven advertising, such as TV and radio ads, have the same potential, the cost is much greater, as those ads usually cost an ongoing, monthly fee. Premise signage, on the other hand, is paid for once and done. It has also shown to be more effective at attracting customers into businesses. In one study conducted on first-time customers of independent small businesses, 46% of those customers reported learning about the business from their premise signs.

There’s no doubt that physical signage is, and will continue to be, a necessary and valuable component of any small business’s overall marketing and branding efforts. Signage is a visible reinforcement of the attributes your brand communicates to established customers and potential customers. Signarama can help you explore how to get the most out of the wide variety of business signage available to you and, ultimately, to increase your bottom line.

The ABCs of Effective Signage: Attract, Brand, Create

by Alicia Peregory February 3, 2017 Sign Design

The ABCs of Effective Signage: Attract, Brand, Create Everyone knows signage is an important part of a business’s overall sales and marketing plan, and that is because of the ABCs of effective signage: Attracting new customers Branding your business Creating an environment for impulse sales.   Partnering with the right sign company to create your […]

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Business Consultant Sees Signage As Big Part Of Image And Awareness For Businesses

by Signarama January 13, 2017 Signarama

For many years, Utah native Kent Randall consulted and advised others on how to get their businesses operational and successful—both in the United States and abroad. Now, he has returned to his Utah roots with his family and is taking his own business advice, having opened a Signarama location in Salt Lake City’s South Valley. […]

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Digital Signage Trends for 2017

by Alicia Peregory December 27, 2016 Digital Signs

It’s anticipated that businesses will invest $13.8 billion in digital signage in 2017. From digital menus to lobby signs, digital directories to kiosks, the use of digital signage is growing and consequently changing the way customers interact with businesses. Whether your business is restaurants, retail, gas and oil, transportation, or healthcare, the trend toward digital […]

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How to Use Wall Murals to Establish the Right Atmosphere for Your Business

by Alicia Peregory December 27, 2016 Wall Graphics

The atmosphere of a business impacts customers in subtle ways. At restaurants, coffee shops or retail stores, the environment sets the tone for how customers feel about the business and the length of time they choose to linger there. Wall murals can set the stage for the feelings you want to evoke in your customers […]

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Gearing Up for The Holiday Sales

by Alicia Peregory December 7, 2016 Banners

The holiday season is officially upon us. That means it’s prime shopping season all across the country. For businesses, that means it’s time to actively promote your products, services and end-of-the-year holiday sales to attract as many new customers as possible. New signage is a great way to bring people to your store. Window signs […]

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Delaware SPCA Gets New Signage Donated

by Signarama December 1, 2016 Showcase

Signarama of Georgetown Delaware has donated and installed more than $4200 worth of custom exterior and interior signage for the Delaware SPCA, Georgetown shelter. Large outdoor signage has enabled visitors to locate the shelter, and interior signage has enhanced the lobby and waiting room area with updated logo and new animal adoption room signage. Signarama owners Gwen Osborne […]

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