When it comes to mass market advertising, vehicle wraps are one of the most effective tools available to business owners. Business owners face a competitive marketplace, and it isn’t easy to create customer awareness. Most business owners use a range of advertising tactics, including direct mail, email, signage, and more. To get noticed, you have to be unique. If you want your brand to be recognized, and if you want to be top of mind when your clients are ready to buy, it’s important that your business stays in front of your customers on a daily basis. This is where vehicle wraps come in. Vehicle wraps are the most effective form of advertising in the market today.Vehicle Wrap on a Smart car 02

You may be wondering, what exactly is a vehicle wrap? Vehicle wraps consist of a custom design idea created by a graphic designer, with guidance, input, and approval from the business owner. When the design is approved, it is then printed using a special, advanced printer onto a vinyl material, laminated, and finally installed or “wrapped” onto a vehicle using a specialized and very technical process. The wrap is applied directly to the vehicle, and the application is so precise that many people often mistake vehicle wraps for custom paint jobs! During the design process, the designer can work with you to consider what type of vehicle you’re driving, where the wrap should be placed, how much of the vehicle you want covered by the wrap design, whether windows should be included in the wrap design, and a host of other factors. The design that’s created for your vehicle wrap will be customized to your vehicle and your company’s brand.

So how effective are vehicle wraps? One car wrap can get between 30,000 and 70,000 views per day . Car wraps have a low CPI, or cost-per-impression, compared to many other forms of advertising methods. This is in part because vehicle wraps tend to be difficult to ignore. Your potential customers can’t simply shut off the message on a vehicle, like they can on a TV or radio. And vehicle wraps are often also hard to ignore because they’re just so different. In a sea of cars with normal paint jobs, a highly stylized vehicle wrap will stand out among the crowd.

Another positive benefit of vehicle wraps is that they’re not only affordable for large brands – nearly any size business can afford some type of vehicle wrap. This is in part because vehicle wraps are highly customizable. The vehicle wrap can cover just portions of your car, or it can cover the entire vehicle from bumper to bumper. In fact, many small- and medium-sized business owners use vehicle wraps as a core advertising strategy. This is because they can create custom design solutions that are in line with their company brand, but at a significantly less cost than other mass media advertising.

According to the Outdoor Advertising Association of America, vehicle wraps reach up to 95 percent of Americans . While this fact may seem hard to contemplate, think about it from a commuting perspective. No matter how you get to work every day – your own car, public transportation, riding your bike, or walking – you likely pass by other cars between home and your place of employment. People with heavy mileage and long commutes certainly pass a lot of vehicles every day, but even if you’re not on the road in a traditional sense, you’re still seeing cars pass by you every day! For a small business owner, those cars mean dollar signs because of the untapped advertising potential there.

An added benefit of vehicle wraps is that they’re changeable. If your company logo is updated, if you change your phone number, or anything else about your business changes, the vehicle wrap can be reprinted and re-installed as an overlay. Or if you decide to change the existing vehicle wrap entirely, the wrap can be removed and installed again. And, vehicle wraps aren’t just limited to cars or standard commuter vehicles. Everything from delivery vehicles to food trucks or other large trucks can be wrapped with ease. So, if you’re a business owner who wants to purchase vehicle wraps for the vehicle you drive to work every day, along with your company’s delivery vehicle, this can definitely be accomplished! You can work with your local vehicle wrap expert to have a custom design created for each vehicle, with no limitations on what can be accomplished.

Vehicle wraps are colorful, attention-getting, and unique. Photos, logos, and company information can all be included on vehicle wraps, so the possibilities are endless and the impact that vehicle wraps can have on your business is astounding.

Custom Business Signs Can Help Your Business Stand Out

by Alicia Peregory September 30, 2014 Custom Signs

If you own or operate a business, you can likely think of plenty of cases where custom business signs would come in handy. But finding the right custom business sign for your business can be tough. Where do you begin to shop for or create a sign that fits your needs? After all, many businesses […]

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Signarama is Here to Help with all of your Business Sign Needs

by Mary Mills September 25, 2014 Sign Design

Every business needs professional-quality signs, and Signarama is here to help. One of our biggest pet peeves is when you walk up to a restaurant, retail store, or local business and see a handwritten or typed sign that says “Please use other door” or “Ring bell for service.” In place of handmade signs, consider the […]

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Signarama Fargo Appears on ESPN College GameDay 2014

by Todd Fry September 23, 2014 Banners

Last year, we at Signarama Fargo got a big thrill when our work appeared on ESPN’s College GameDay. It happened because our North Dakota State University Bisons had won the 2012 FCS College Football Championship, and College GameDay broadcast right from downtown Fargo. We printed off several Big Heads of the coach, key players, and […]

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Franchise Spotlight: Signarama Orlando Southwest

by Alicia Peregory September 18, 2014 Showcase

Signarama Orlando changed ownership three years ago, when Ron and Linda Miller bought the pre-existing franchise. Ron had been a corporate executive with a financial institution, but decided that he wanted to try his hand at entrepreneurship and be his own boss. So he and Linda joined the Signarama family in 2012, after doing a […]

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Signarama Fargo, ND Featured at SignWeb

by Signarama September 16, 2014 Community

Signarama Fargo, ND‘s involvement in bringing NDSU and Bison fans and spirit to ESPN’s popular College Gameday is covered in SignWeb’s article below: Millions of college-football fanatics tune into ESPN at 9 a.m. Saturday mornings during the season to watch College Gameday, the network’s three-hour program that breaks all the day’s big games. Every week, the […]

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Put Vehicle Graphics On Your Fleet Vehicles

by Casey Valiant September 9, 2014 sign solutions

Should you put vehicle graphics on our fleet vehicles? Absolutely! Whether it’s a large contractor, sales and service company, or even a university, fleet managers often consider putting vehicle graphics on all of their cars, trucks, and vans. Of course, as a sign company, we’re all in favor of it. Here are a few reasons […]

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Modular Trade Show Displays Take Your Business to the Next Level

by Mary Mills September 9, 2014 Trade Show Display

Modular trade show displays are a must-have for any business that’s selling a good or service. Do you attend trade shows on behalf of your business? At a trade show you can network with potential vendors, meet new customers, and you can even allow prospective customers to experience what it’s like to shop with you. […]

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Military Times Announces the 38 Best for Vets: Franchises

by Mary Mills September 9, 2014 Press

SPRINGFIELD, VA – Military Times today announced its Best for Vets: Franchises 2014-15 rankings. The organization comprising Army Times, Navy Times, Air Force Times and Marine Corps Times focused on financial incentives, brand performance and policies that cater to veterans and reservists when conducting and scoring the Best for Vets: Franchises survey, a highly respected, […]

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