Signarama Australia is celebrating a record sales volume for the month of October 2014, and the Australian Printer magazine took note in their latest spotlight article.
The sign business sector itself has been a standout performer over the past 20 years, with virtually non-stop growth since then, bar two quarters at the height of the GFC. Foster says, “All the indicators are that this trend will continue, structurally the signage sector is set to power on as more and more businesses realise the power of large scale graphics. It is a great business to be in.”
Today, Signarama in Australia is a $60m business and as well as offering the full gamut of signage solutions is also coming up with innovations of its own. These include finance packages for Signarama customers. Foster says, “For instance, for a start-up business is moving into new premises $13,000 in signage costs may be a step too far on top of everything else. We will now offer finance for that, underwritten by Signarama, which will enable that business owner to invest in the signage, but pay for it over a period of time.”
Digital signage is a booming market, and one that Signarama is addressing, Foster says, “We have developed solutions that Signarama franchisees are taking to market.” With 100 stores now in the group, Signarama is not slowing down, although the focus is changing with head office now targeting regional centres as the major growth areas. Foster says, “Our immediate target is another 25 stores, in locations such as Canberra, Darwin, Townsville, Mildura.” The group is already advertising for prospective store owners. However, bigger growth is projected to come from the group’s other franchise business, EmbroidMe. The first store opened in North Sydney ten years ago, and there are currently 48 stores in Australia, with a projection of at least twice as many as that in the coming years. Foster says, “Branding is a significantly growing trend, EmbroidMe is perfectly positioned to exploit that opportunity.” The company is looking for franchisees in both metro and regional areas. Entry cost to prospective franchisees is around $200,000 for the full kit and caboodle.”
Full article in PDF format here: Signarama Australia in AP Magazine