If you’ve ever been to a trade show, you’ve seen the large format photos that make up the backdrop of the pop-up displays. When you consider that most pop-up displays come with a single color fabric type of background, almost like carpet, then you realize how much more colorful and attractive these large format photos can be.
When a client first asks for a backdrop display for a trade show, we need to gather a few vital pieces of information before we proceed with the design process. Typically, we ask what type of trade show the client will be exhibiting at, who’s their target market, what top three things the client wants the attendees to know, what message they want to get across, and so forth.
If the client already has a marketing department and has the design already created, that makes the creation process much easier. However, many clients trust our expertise in the sign business to help them create a backdrop display that is really something special.
After we understand what the client needs, we focus on the best design available to get the client’s message across.
Many SIGNARAMA Downtown clients know to send us high resolution photos large enough to cover the area. If the image we receive is low resolution, it will result in a grainy, unattractive photo that we cannot use. We try to educate the clients ahead of time so they can select higher quality images.
If necessary, we can select a suitable high-res stock photo to use instead, or have our graphic artists create a custom image. Surprisingly, there are plenty of companies out there that will not take that step to educate their clients, and they end up with grainy, pixelated photos that just look awful.
We also consider the size of the booth when creating a trade show display. For example, if the booth is a 10′ x 10′ — a typical size for most North American trade shows — we usually recommend an 8′ backdrop display so that it does not dominate the entire booth. From there, we create the backdrop itself to fit that size.
You only get one chance to make a first impression at a trade show, and you often only have a few seconds for that. So consider using large format photos for your backdrop display, and make the best impression you can.
To learn more about backdrop displays, talk to your local SIGNARAMA store.