Types of Channel Letter Signs: Which is Best for Your Business?

Channel letters are customizable letters for business signage and brand recognition. This form of signage has set companies apart for many years as it contributes to a company’s identity and visibility. Channel letters have proven very successful due to the incredible variety of options available when designing them.

Channel letters can be customized in many ways due to the many variables involved with creating channel letters. From font, to color, size, and even lighting options, making the right choices for your business can be complicated. The experts at Signarama can help you make the right customization choices for your channel letters today, starting with:

  • Channel letters can be made from a variety of materials, including plastic and aluminum.
  • Logo boxes are an option for providing dimension and interest to channel letters.
  • A raceaway is a box behind the channel letters where all the wiring used to place channel letters is kept, meaning less wall penetrations.
  • Lighting is one of the most distinguishing quality for channel letters, and offers many different options.


The biggest distinction between different channel letters is the kind of letter you want. When it comes to selecting lighting options for your business’s channel letters, there are the following different options:

  • Front Lit: This means that the letters will have light emitted from the front, or face, of the letters. Front lit channel letters can be flush mounted on the wall or they can be given a logo box.
  • Reverse Lit: Another lighting option entails light coming from the back of the letters. Reverse lit channel letters have a “halo” appearance and provides light in a softer, sophisticated way.
  • Front/Back Lit: Back lit channel letters are an excellent choice for a dramatic signage look. As implied by their name, these letters light from the front and back. This combination of light provides a very bright display for your business.

Choosing from so many different options can be overwhelming. Fortunately, the experts at Signarama are ready to assist you in making the best choices for the success of your company.

Understanding What Makes Signarama Different

Our local sign experts will meet with you in order to be able to fully understand your needs and create channel letters that fit your business’s needs and are within your budget.  We handle every aspect of your project from start to finish:

  • Concept & Design
  • Creation
  • Placement & Installation

Unlike other sign companies you may have worked with in the past, Signarama is your local sign expert and your partner in this process.

  • We work hard to provide exceptional customer service at every level.
  • We will obtain necessary permits required for specific projects and ensure that your channel letters comply with all local and state ordinances.
  • We provide comprehensive consultations to ensure the best end result.
  • Signarama provides 24/7 online ordering for your added convenience.
  • Our signs are always made from the best materials in the industry.

Call the experts at Signarama for a free quote on channel letters today!


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