A Business Sign Needs These Four Elements

by Mary Mills on February 25, 2013

A business sign can be both simple and complex to create. Everyone thinks they know what a business sign should look like, and what it should include. After all, there are signs everywhere shouting to people about the businesses at those locations, so they are easy to make, right? When it is time to actually create the new sign, many new designers fail to consider these four factors.

1) Minimalist Design

Business Sign

A big temptation for a new business sign is to use as many eye-catching details and techniques as possible. Drop shadow, motion blur, starburst, and anything else the novice designer thinks will make a sign stand out. The problem is, if a business sign looks too busy, people will ignore it. If it is necessary to use any special effects, just stick with one. Use a minimal design and avoid the complicated look.

2) Complimentary Colors

Another novice mistake is using “favorite colors” instead of complimentary colors. While green and yellow may make a nice combination for a spring outfit, they are a poor combination to use on a busi ness sign. So are red and black, blue and purple, or red and orange.

The rule of thumb is that a dark color does not go with a less dark color. And two colors next to each other on the color spectrum should not go together. The best color combinations are dark on light (like red or black on a white background), or colors that are opposite each other on a color wheel. But a white background should be the default for the best effect.

3) Logo and Company Name. And Nothing More.

Imagine driving past a business sign very quickly, and only seeing it for a few seconds. There is not enough time to see everything on a complicated sign. There is usually only enough time to catch a couple words and an image. In other words, the company name and a logo, and that is it.

No phone numbers, no addresses (the people are already at the sign location, and presumably know the address by that point), no hours of operation. Nothing. Keep it simple so people can read it as they drive past.

4) The Best Affordable Sign Core

The final thing a good business sign needs is a good core. While it might be tempting to buy a business sign as cheaply as possible, keep in mind that this may end up costing more in the long run. For example, a plywood core is fine for most uses, but if it is being used out in the open, completely unsheltered from the sun, rain, and snow, it may have a shorter life than one with an aluminum core or polyvinyl chloride core.

When designing a new business sign, be sure to consult with a sign making professional. They often have graphic designers on staff, as well as all the experience and knowledge it takes to make any new business sign the best and most effective it can be. They offer the latest technology, and may even have some ideas that end up saving money and creating a better design than the store owner originally thought of.

For more information on our sign products, be sure to visit our website. You can also find the SIGNARAMA store nearest you with our online store locator.

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– who has written 188 posts on Signarama Blog.

is the Marketing Director at United Franchise Group and Signarama in West Palm Beach, Fl. She has an extensive background in marketing, communications and Public Relations as well as television news & video production.

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