Advertising on Your Fleet of Trucks is a Win-Win

by Signarama on May 16, 2017

Truck lettering and graphics and truck wraps are a powerful form of mobile advertising that can be used for all types of vehicles in all types of industries. Whether you run a fleet truck operation or you are an independent truck driver, your vehicle(s) need lettering for identification and advertising. In fact, this type of mobile advertising is very effective. Each year, over 87% of Americans aged 16 and up are driving, and they are spending roughly 290 hours on the road. That is a huge market for mobile advertising; imagine being able to catch the attention of drivers stuck in traffic, passengers, and passersby alike.

Advertising on your truck or van is one of the most cost effective methods of advertising your business can use. The typical delivery or service truck on the road results in over 16 million visual impressions per year. Truck lettering and graphics installation is a one-time process and can last for 7-8 years, reaching that vast number people every year with an advertising solution you don’t have to pay for over and over again.

Methods for vehicle advertising installation can vary depending on your requirements and whether your vehicle is a car, truck, van, or SUV. At Signarama, our trained professionals will work with you to determine the best lettering and artwork for your ad. We will guide you through the process of choosing a font and size (larger fonts tend to work better as they can be seen from farther away), color scheme, limited amount of text and graphics so as not to overwhelm your viewers, and appropriate contrast considering the sunlight and movement effects on vehicle advertisements. We can also help you decide whether you’d like to use retro-reflective truck lettering that reflects brightly at night, in case your vehicles will spend a lot of time on the road during the evening.

Once the decisions on lettering and artwork are made, our professionals will use 7 to 8-year premium vinyl to ensure your design will last for years, not just months, and will withstand all the elements it may be subjected to. Then, we will install your vinyl vehicle lettering and design using either a wet or dry method, the fastest method of installation, that allows us to provide you with your finished product within days of your artwork approval.

If you’re considering advertising on your fleet of trucks but are not sure whether it would benefit your company, keep in mind that the following industries have found advertising on their vehicles to be beneficial:

  • Delivery trucks – Florists, Bakeries, Specialty Cake Shops, Food Delivery, Couriers/Messengers
  • Service Providers – Plumbing, Pool Maintenance, Heating & Cooling, Electricians, Pest Control, Painters, Mechanics, Mobile Groomers, Mobile Car Wash, Dry Cleaners, Locksmiths
  • Insurance Agents
  • Realtors & Property Management
  • Caterers

In addition to the incredible artwork that Signarama can put on your vehicle(s), we also understand there is often a need for identifying vehicles and trucks that are part of your fleet by assigning each vehicle an ID number. Signarama can assist with this as well so each time you purchase a vehicle or truck for your fleet, contact us and we’ll be happy to help you with the creation of a new vinyl ID number to place on the truck.

If you have a truck, van, delivery, or mobile service company, check out all of the mobile advertising options Signarama has to offer, and get started enhancing your advertising strategy today by taking it on the road, everywhere you go.

This post was written by...

– who has written 60 posts on Signarama Blog.

Signarama, the world’s largest sign franchise, is part of a successful system of business-to-business franchises under United Franchise Group. Our award-winning network of sign centers is approaching 900 locations in 50 countries – truly making us “where the world goes for signs.” For more than 25 years we have been serving communities with quality products and customer service. Now that we have grown to become the world leader in signage, we still work hard to maintain the localized support and individual attention that made us who we are today.

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