Business Banners Help Notify Your Customer of a Location Change

by Mary Mills on September 7, 2013

Business banners have a variety of purposes.  From temporary business signs to festival announcements, banners are a cost-effective option for eye-catching marketing.  When a company has a location change, a banner can be a great ally in helping direct customers to the new location and keep sales from being lost.  These days, many businesses will send out a blanket email to their customer base, however it is important to remember all potential future customers as well.

custom banner

How many people actually know the location of your business, but have not needed your products or services yet? How many people have your location in the back of their minds for whenever they happen to need your products or services? This is the real beauty of using business banners to notify your customers about the change of location.

One of the most important things to remember for this type of business banner is to have it clearly visible at your old location, redirecting your customers to your new address. Make sure you keep this sign up for as long as you possibly can, as not all of your customers will arrive at the old address within the first weeks or even months of your move.

Using business banners to notify the public of your change of business location has a two-fold benefit:

  1. You are telling your customers about your new location.
  2. You can also use the opportunity (and the business banners) to promote your latest special offers or promotions. Advertising is advertising – no matter the primary message on your business banner, there are lots of messages you can get across.

Business banners are an extremely cost effective method of advertising your business – whatever the message. They are also very adaptable and can be used in a variety of situations.

For example, outdoor banners can be used almost anywhere – across storefronts, strung from rooftops or installed as “stand alone” methods of advertising. There are many different types of banners and signs available:

  • Mesh banners can be printed on one side only but are suitable for both indoor and outdoor use. These represent a great choice of business banners to notify your customers of a new location, as they can be quickly and easily strung across walls, doors, etc.
  • Heavy duty banners may be more useful for your business depending upon where, when, and how long they are going to be used. Extremely durable and weatherproof, these business banners can be used on poles and put into position at your old location to inform customers of your new business address, as well as at your new business location heralding your arrival!

 A custom sign company will offer every type of banner you need.  Many companies now have online design options available as well, allowing you to design just what you need from the comfort of your home or office.

This post was written by...

– who has written 188 posts on Signarama Blog.

is the Marketing Director at United Franchise Group and Signarama in West Palm Beach, Fl. She has an extensive background in marketing, communications and Public Relations as well as television news & video production.

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