Your business signs can change with the different holidays and seasons, depending on the kind of work you do. This can help you reach your customers with new images and ideas, but while still keeping your brand consistent. This doesn’t apply to your main business signs, mind you, but the different POS signs, window graphics, and even car decals that are a normal part of your business branding. Here are a few ideas for holiday-themed and seasonal business signs to consider:
1. POS signs
As we’ve discussed in other blog posts, POS signs show customers what you’re selling throughout the store. They’re more than just a small sign at the cash register. They can be wall graphics, window graphics, and even stand up banners. Big retail stores constantly change their POS signs to keep up with the holidays, and thanks to the sign printers that many local SIGNARAMA stores have, they can turn around custom business signs like this in a couple days. Consider displaying photos of some products in a holiday theme — a clothing store’s winter line being worn outside, a hardware store’s chain saw cutting down a Christmas tree, or even a shovel and wheelbarrow being used to celebrate the glory and wonder of Arbor Day.
2. Window Graphics
These are also POS signs, but are often used in a different manner. Rather than replacing an entire window panel of a large retail store, consider breaking your window graphics up into smaller modules. Change those modules out with the seasons to show your products or merchandise being used in different settings. By working with your SIGNARAMA professionals, you can create a window graphics display that can have different elements changed out with every changing season, even going so far as to create a library and calendar of images to be printed and changed as the occasion arises. Magazines and newspapers use editorial calendars, why can’t your window graphics?
3. Car Decals
Smaller than regular vehicle wraps, car decals can be easily reprinted and changed. Maybe it’s a punchout on your vehicle wrap that gets changed out every few months with a new graphic element. Maybe it’s a window decal that you change with the seasons. Or maybe they’re car decals you give out to your customers as a thank you gift.
Using holiday-themed business signs can give you a reason to keep reaching out to customers with a new look, but without spending a lot of money on a big marketing campaign. To learn more about how to use holiday-themed business signs, or to find your local SIGNARAMA store, visit our website.