A recent custom signs project was a stone monument for Oak Creek luxury apartments here in Santa Rosa, California. After a new owner took over the company, they decided a change to their business sign was in order.
Originally, the old sign was eight feet tall by twelve feet long and was made out of redwood and stone. For luxury apartments, the existing sign wasn’t representing the brand very well. The wood was beginning to show its age, and the paint was peeling. The sign was well-done, but it was time for an upgrade.
The new management company, who was already a SIGNARAMA customer for their other properties, brought this project to our SIGNARAMA Santa Rosa store, and asked for a custom-designed monument.
Not only did we redo the sign, we ended up helping them re-brand their apartment complex as well with all new custom signs. Our graphic designers helped create a new logo, and then contracted with a stonemason to tear down the old stone base.
We obtained all the right permits from the city, contracted with the stone mason again to create a whole new custom stone base, created a foam topper, and then created three-dimensional acrylic letters and design elements for the sign face. We used a laser to cut out the dimensional lettering in order to get the edges just right.
The new sign has a stone base two feet wide by twelve-and-a-half feet long. The foam face is eighteen inches deep by twelve feet long by five feet tall, and we faced it to look like stucco. The acrylic letters were applied to the face, and finally, the 3D logo was applied to finish the final look. It was one of the most memorable custom signs we’ve done.
In addition to Oak Creek’s new monument, we took the rebranding even further, and added the new logo via custom signs throughout their apartment complex to emphasize the new look. We updated the way-finding signs, the directories, look of the text, signage, everything — all to bring a fresh new look to this luxury apartment complex through different custom signs.
For more information on the different custom signs we make, like our post and panel signs, visit our website. You can also find a SIGNARAMA store near you with our store locator, and see what kinds of custom signs they can create for you.