Custom Floor Mats: Make the Right Impression the Moment Customers Walk Through your Door

by Signarama on August 10, 2017

Custom Floor Mats: Make the Right Impression the Moment Customers Walk Through your Door

When customers step into your store, waiting room, or lobby, first impressions matter and truly make a lasting impression.

In fact, 64% of retail shoppers tend to stop and observe floor mats and graphics. Beyond that, retail products that are promoted with floor mats see an average increase in sales of 13%. Custom floor mats from Signarama are the perfect way to promote your brand or products while protecting interior floor surfaces at the same time.

Safety is always a concern when you own or operate a business. Each year, there are one million hospital visits from slip and fall accidents. Interestingly, 85% of workers compensation claims are from slips and falls on wet floors. Floor mats can help prevent many of these accidents.

Categories of Logo Floor Mats

When deciding on commercial floor mats for your business, there are three categories to choose from:

  • Entrance mats
  • Interior mats
  • Scraper mats

Entrance mats typically lie at door or stair entrances and advertise your brand name and/or logo. They are also effective at preventing dirt and moisture from being tracked into your building, thereby reducing maintenance costs and preventing unnecessary accidents.

Interior mats can be scattered throughout your space to advertise products in specific areas or positively promote your brand across your entire building.

Scraper mats are heavy-duty mats, often made of rubber, designed to scrape shoes clean of dirt and debris and protect your floors.

Signarama will custom design the perfect mat for your business

All of our mats are certified “high traction” by the National Floor Safety Institute; they are skid-resistant with 100% rubber backing in order to help prevent slips and accidents in entryways and across your buildings. As business owners, we know the safety of your employees and all who enter your restaurant, office building, hotel, or other business is priority #1.

At Signarama, we can customize all these types of floor mats with sharp texts and details, and even photographic quality images. That means you can customize every mat with your logo, brand name, and even product images. All images are printed on state-of-the-art digital printers and permanently dyed directly onto the carpet using Perma-Dye™ technology. Images are then treated with StainStopper™ to ensure their long-term durability.

Dollar for dollar, floor mats are an affordable advertising option for a business, costing just 1/10 of a penny per impression they make on a customer. If it’s time to create or add to your building’s advertising strategy, visit our website to learn more, or call Signarama today to speak with a representative and start customizing your very own floor mats.


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