Effective Retail Signage: Best Practices and Design Tips for Retailers 

by Signarama on November 10, 2017

Effective Retail Signage: Best Practices and Design Tips for Retailers

Many advertising strategies rely on the concept that you have three seconds to attract a customer’s attention. An easy way of accomplishing such a task is through the use of effective and quality signage that communicates your brand positively…. and quickly. With effective outdoor retail signage, you can create a positive customer experience, acquire new customers, increase perceived value for your products or services and most importantly, enhance sales.


Effective in-store retail signage can increase sales with existing customers and have your customers buying products they never dreamed they needed.   Impulse buys can really improve your bottom line sales numbers.


Retail signage, despite its many rewards, creating successful signage is no easy feat. Take a look at these best practices and design tips:


  • Concentrate on Communicating with Customers

The first goal of any signage is simple: communicate effectively with customers or prospective customers. Remembering this is critical when designing retail signage. Little or no help comes from signs that fail to effectively communicate you’re your customer base. Thinking like a customer and being honest with your ideas is a great start. Consider what would attract you or others to your business. Be sure that your messages are clear and direct.


  • Find the Right Location

Whether it be indoor or outdoor retail signage, finding the right places to put signs is a critical component for success. Not only does a sign need to be visible, but it also needs to affect the customer’s actions and choices. Indoor signage should take into consideration foot traffic, eye level, and even glare. Placing signage close to products or in busy, visible locations that encourage sales are great choices. When it comes to outdoor signage, the goal is to attract as much visibility as possible. Avoid locations where your retail signage can be blocked by trees or other businesses. Keep in mind the idea of being in the right place at the right time.


  • Be Sure to Highlight Your Brand

Poor retail signage can actually hurt your business’s identity. Whether it’s about the colors, fonts or style of your signage, be sure that any signage you use matches the identity of your business as well as the meaning of the message you wish to convey. It’s vital that your signage is designed well and communicates professionalism to your customers. An overcrowded, or “overdone,” sign can affect your messaging. Be sure your signage is balanced, proportional and in line with your brand. Another key factor to remember is that a broken or damaged sign also sends a message and it’s probably not the message you want to convey.


  • Digital Retail Signage

Whether it is a digital kiosk or a digital menu, utilizing technologically savvy signage is a great way of positively communicating with your guests. We are living in a technical age, one where customers feel very comfortable with and are even attracted to digital screens. Digital signage allows for quick and easy changes to align with your customer’s preferences or simply what is selling or on sale today.


As an entrepreneur, you have likely invested a lot of time and money in your retail business venture and we know that you are working hard to ensure the success of your business, but don’t let the little things slip through the cracks. Signarama is here to help you grow your business! Call us today and we will work with you to discuss, design and create the best retail signage for your business.

This post was written by...

– who has written 14 posts on Signarama Blog.

Contact the author

Leave a Comment

Previous post:

Next post: