If you’re considering window graphics for your business, and aren’t quite sure whether to get them, here are five reasons to consider them for your storefront:
1. Passive, Consistent Advertising
Window graphics are a lower-cost alternative to other business signs, including billboards. You can change them out as often as you’d like, and they’re always there. As long as you have foot traffic or slow-moving traffic, people will be able to see your message.
2. More Detailed Information
While most business signs don’t include a lot of information, usually because people drive by at high speeds, window graphics often get a lot of foot traffic, which means viewers have time to read the information. Include phone numbers, important offers, and other details you just can’t put on regular business signs or vehicle graphics.
3. They’re easily changeable
Static cling decals are easy to apply and remove as needed. Create some holiday- and seasonal-themed window graphics, or create monthly or quarterly specials and put them up at the appropriate time. They’re less permanent than regular business signs, and are more cost effective when you consider the “cost per view.” And because they’re static cling, you can even reuse them later.
4. Reduces summer heat
This is one people tend not to think about until 3:30 on a July afternoon through a west-facing window: when the summer sun blasts into the room, and you can still see even when your eyes are shut, you’ll be thankful for a little relief. Rather than just put up a window shade or blinds, you can still get relief while also doing some advertising.
5. Get a Little Privacy
Most storefront window graphics have tiny perforations in them, so you can easily see out, but it’s more difficult to see in. They use the same kind of perforated material for rear window vehicle graphics. Of course, there’s a tradeoff. If you want people to be able to see inside your store, they’ll have to peer through. But if you want a little privacy, window graphics are ideal. Or you can just use half-window graphics, and cover the bottom half, but still let people see in.