Signarama Orlando changed ownership three years ago, when Ron and Linda Miller bought the pre-existing franchise. Ron had been a corporate executive with a financial institution, but decided that he wanted to try his hand at entrepreneurship and be his own boss. So he and Linda joined the Signarama family in 2012, after doing a lot of research and careful consideration.
They not only wanted a business that survived the recession, but actually made a profit. Many of our Signarama stores may have felt the pinch during the recession, but they held on, thanks to their dedication and hard work.
Ron says he liked that it was a clean shop — no food prep or anything that required constant cleaning and maintenance. He also liked that the hours were regular and only throughout the week. Anyone who’s an entrepreneur knows how rare that can be.
They have also decided to keep the same profile and focus as the previous owners. Being there in Orlando, the choice was obvious: stay focused on the hospitality industry, such as hotels, resorts, and theme parks, since that’s where half their business comes from. They’re strong allied members of the Central Florida Housing and Lodging Association, which represents hotels and its vendors. Signarama Orlando is a VIP member, and Ron says they do a majority of their networking at the different CFHLA events.
“Recently, we had a booth at a reverse trade show where the vendors hold the trade show and hoteliers come to the show,” said Ron. “We also attend monthly meetings where we have a luncheon with other Allied Members.”
From the beginning, Linda has handled the accounts receivables and payables, and managed the books. She also deals with the other vendors, and oversees all the marketing and advertising. Ron says her business statements are impeccable. Meanwhile, Ron oversees the sales and production. Signarama Orlando also has a sales executive and two production staffers. Ron says they’ve got their eye on sales growth, and look forward to adding to their team soon.