Franchisee Spotlight: Signarama Fort Collins

by Alicia Peregory on February 6, 2014

The Signarama Fort Collins store became Wes and Patti Westfall’s dream back in July 1997. Though the store had been in existence for a while, Wes and Patti didn’t take possession until then. Signarama Fort Collins had been run by a couple of people looking to get out of the business, and Wes had been thinking about getting into the sign making business, so it worked out perfectly.

Prior to purchasing the store, Wes had been working for Colorado State University as a Publications Specialist, so he was already familiar with the techniques used in to make signs Fort Collins customers would need.

Signarama Fort Collins StorefrontFor the first few years, Wes ran the Signarama Fort Collins store himself, and Patti began to help out with the books while she continued working as a product rep for Proctor & Gamble on a part-time basis. Eventually, she quit that job and joined Wes full time with the shop.

Wes said it really does make sense to have someone who has a vested interest in the company to do the books. He said it was exhausting to run the business all by himself, so to have someone he could trust side to balance the books made a big difference.

Additionally, Patti also moved into the marketing and technology side of the business, as she has quite a knack with the evolving technology side of printing like the website and social media. Wes admits his talents lie more within the analog side of the business.

They have seen quite an uptick in the sale of wall graphic projects. Recently, they invested in a bucket truck and a service tech to run it for all the wall graphic projects they’ve been doing.

While most of Signarama’s work is in Colorado, they recently completed a big wall graphic project in Wyoming. It was a large wall graphic in their Wyoming Visitors Center right on the Colorado/ Wyoming border. They worked with a local company that does huge historical museum dioramas, and Signarama created informational signs for inside the building.

For more information on the different sign products available from Signarama, you can visit our website. You can also use our online store locator to find the Signarama store nearest you.

This post was written by...

– who has written 79 posts on Signarama Blog.

is a marketing coordinator at Signarama headquarters in West Palm Beach, Florida, working in all facets of the marketing department. She has been with Signarama since she left college, but has also had internships in business development, a consumer product launch, and events and trade show coordination. She frequently writes about issues and developments in the sign making industry, the Signarama company, and its franchisees.

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