Luis Berthin opened his Signarama Miami South franchise in October 1995 after seeing how his brother-in-law, Luis Betances, ran his own Signarama store. After working with his brother-in-law and being involved in that business, Luis and Tania Berthin decided to open their own store and start making signs for the south Miami area. Luis handles sales as well as oversees production, while Tania does mostly sales and marketing specifically towards construction companies.
It’s a strategy that has paid off, because they’ve been expanding just to keep up with demand.
“Our old store was 1,000 square feet,” said Luis. “We just moved to a new shop that’s about 3,000 square feet last year.”
Like most Signarama stores, Luis and his crew make signs for all kinds of applications. However, Luis especially likes handling building signage for construction companies and their building projects.
Luis said, “There are weeks we’re doing banners like crazy, and other weeks we’re doing 4x8s (4 foot by 8 foot signs) or aluminum signs. Then we change it up and do graphics for a trade show.”
Luis says every month is a little different at their Signarama store.
Recently, they handled digital graphics for an advertising agency, created directional signage for a large garage, street signage for roads for the City of Miami, and a contractor’s signs for a roundabout being built.
Luis is especially proud of the work they did for the boat show.
“This was for a company that brings new boats from Spain, and it was the first time they were showing them here in the States,” said Luis. “They had us create a large number of panels on Die-Bond with the images of the different boats they’re bringing.”
Die-Bond is a 1/8″ aluminum with a PVC core with a very thin sheet of aluminum on both sides. The Signarama staff printed the boat images onto vinyl, and then laminated and matte finished them onto the Die-Bond.
“The client had a 20′ x 20′ booth, and we created 45 different images for them, all about six feet high and 32 inches wide,” said Luis. “We even created some banners they hung from the ceiling to the top of the booth.”