Grand Opening Signs – Guide for Success

by Alicia Peregory on July 15, 2015

Congratulations! You have done something that most American’s dream of – opened your own business! If you are going to invite the local public into your business to celebrate, you should invest in some great grand opening signs to promote your new business. Your signage can include promotion for the event, special offers for your first customers, or information about your business. Here are some suggestions that will make your grand opening a hit with your local market.

Outdoor Banner

Draw the Customer In With a Sidewalk Sign

Is your business located in a heavily trafficked area? Invest in a good sidewalk sign to attract passersby. If nobody knows you’re there, what is the point of being there? Keep the design of your sidewalk sign simple and timeless so you can reuse it.

Invest in the Dramatic

It doesn’t make sense to invest a ton of money into a sign that you will only use once. But if you will get a lot of use out of a dramatic sign such as a retractable banner signs or floor signs. These large signs can feature bold imagery and text to get your message to the customer no matter where they are looking. Do you have a flagship product that you want to showcase at your grand opening? That is the perfect product for a banner stand.

Let the World Know

Don’t just invest in jazzing up your business and the storefront, get a sign for your car too. You have spent all of this money and time into building a business, it is no wonder you would want everyone to know about it! Get some easy to use vinyl signs for your car and take it for a drive around town. Your neighbors will definitely notice you and will remember your business in the future.

Don’t Leave Your Customers Lost

Simple signs such as menus or directional signs are the most important signs in your store. If your customer visits your store and feels lost, they will most likely never return. Take the time to notice any confusion an outsider may have when entering your store and then purchase a sign to ease that confusion. Your customers will be very appreciative.

Opening a business requires hard work at every stage. Your customers will come but it is up to you to let them know you exist. Invest in some good signage that tells your local market who you are and what you offer.

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