Install Your Business’ Vinyl Banner for Maximum Visibility

by Alicia Peregory on April 8, 2014

When installing a new vinyl banner at your business, you want to put it in the perfect location so everyone can see it. This means you need to check out the surroundings, the proposed installation spot, and even the general color of the surrounding area. Here are four factors to consider when installing a new vinyl banner.

1. Can you install it near a road?

While putting the vinyl banner on your storefront is good, in some cases, stretching it between two posts near a road would be even better. This will let everyone who drives past know that your business is nearby. If you’re promoting a special event or campaign, a roadside installation will function like a mini-billboard, and costs much less. It’s even better if you can change out the banners every month or two for new campaigns.

2. Choose highly-visible, contrasting colors.

Large Vinyl Banner on StoreThis is where working with a Signarama graphic designer makes a lot of sense. They can design your vinyl banner for the highest readability. Very often, people choose colors that look nice together, but may not be easily read, especially from 100 yards away in a car. Dark graphics on a light background work best, and your Signarama pro can help you choose the perfect design.

3. Make sure it stands out from the surrounding area.

Once you choose the location of your banner, stand back 25, 50, even 100 yards. Does it stand out against the surrounding area? Can you at least spot the banner easily? A green vinyl banner with a grassy hill as a backdrop is not going to stand out, but a white one will. A white or yellow banner might get lost on a white building, but a blue one is easy to find.

4. Simplify the design

You may be tempted to cram as much information on your vinyl banner as possible. After all, you want to cover all the reasons people might want to come in, right? Wrong. If the design gets too complicated, the banner is too hard to read, and people will ignore it. Focus on the One Big Idea for your vinyl banner and make sure people can easily read and follow what you want them to know.

A vinyl banner is an inexpensive, but effective way to promote your business to passing traffic, catching their eye as they’re driving past. It becomes a small billboard that you can easily change out every season, month, or promotional campaign.

For more information on a new vinyl banner for your business location, please visit the Signarama website. You can also use our online store locator to find the Signarama nearest you.

This post was written by...

– who has written 79 posts on Signarama Blog.

is a marketing coordinator at Signarama headquarters in West Palm Beach, Florida, working in all facets of the marketing department. She has been with Signarama since she left college, but has also had internships in business development, a consumer product launch, and events and trade show coordination. She frequently writes about issues and developments in the sign making industry, the Signarama company, and its franchisees.

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