When installing a new vinyl banner at your business, you want to put it in the perfect location so everyone can see it. This means you need to check out the surroundings, the proposed installation spot, and even the general color of the surrounding area. Here are four factors to consider when installing a new vinyl banner.
1. Can you install it near a road?
While putting the vinyl banner on your storefront is good, in some cases, stretching it between two posts near a road would be even better. This will let everyone who drives past know that your business is nearby. If you’re promoting a special event or campaign, a roadside installation will function like a mini-billboard, and costs much less. It’s even better if you can change out the banners every month or two for new campaigns.
2. Choose highly-visible, contrasting colors.
This is where working with a Signarama graphic designer makes a lot of sense. They can design your vinyl banner for the highest readability. Very often, people choose colors that look nice together, but may not be easily read, especially from 100 yards away in a car. Dark graphics on a light background work best, and your Signarama pro can help you choose the perfect design.
3. Make sure it stands out from the surrounding area.
Once you choose the location of your banner, stand back 25, 50, even 100 yards. Does it stand out against the surrounding area? Can you at least spot the banner easily? A green vinyl banner with a grassy hill as a backdrop is not going to stand out, but a white one will. A white or yellow banner might get lost on a white building, but a blue one is easy to find.
4. Simplify the design
You may be tempted to cram as much information on your vinyl banner as possible. After all, you want to cover all the reasons people might want to come in, right? Wrong. If the design gets too complicated, the banner is too hard to read, and people will ignore it. Focus on the One Big Idea for your vinyl banner and make sure people can easily read and follow what you want them to know.
A vinyl banner is an inexpensive, but effective way to promote your business to passing traffic, catching their eye as they’re driving past. It becomes a small billboard that you can easily change out every season, month, or promotional campaign.