Making your trade show display stand out in a sea of trade show booths is a real challenge. When you’re surrounded by 10′ x 10′ booths, all competing for the same attention from the same people, it’s hard to do anything so different or unusual that makes people want to stop.
Here are four ideas to make your trade show display attract attention from your attendees.
1. Look As Professional As Possible
This may seem like a no-brainer, but given the cost of trade show displays, some people try to go as low-budget as possible, which ends up hurting them in the long run. If you have a display that looks like it was done on the cheap, people may think your company has those values. Even if it means renting instead of buying, your trade show display needs to be the best-looking item in your booth.
2. Use Photos for Backdrops
Most trade show displays use a fabric backdrop that uses hook-and-loop tape to affix graphics. However, if you want some extra splash, get a giant photo or collage for your backdrop, rather than sticking photos to the fabric. They’re bigger and more likely to catch people’s eyes.
3. Make Your Signage Clear
As people walk up and down the aisles, they’re swiveling back and forth trying to see everything. If you’re going to catch their attention, make sure they can absolutely see your signage. Nothing too complicated, white background and dark letters, and keep the message simple. If people don’t stop by, make sure it’s because they know they don’t need you, rather than not knowing what you offer.
4. Put Important Information at Eye Level
If you use the entire backdrop for photo graphics, or you’re putting signage all over your trade show display, make sure the important information is at eye level. People tend to turn their heads left and right, but probably won’t give your display the old up-and-down. So keep important information above five feet.
5. Don’t Put Your Table Across Your Booth
A table across your booth says “don’t come in.” It’s a barrier between you and the customer. It also blocks the view of your trade show display from people passing by. And if you’ve got a photo backdrop on your trade show display, you may block out some of the best parts of the photo. Put the table to the side so people can come in. Better yet, try to skip the table altogether. Use literature racks to give yourself some additional floor space, while using valuable vertical space.