A POS sign — point-of-sale sign — is more than something slapped together on a word processor and taped to a cash register. A POS sign can be anything from a colorful floor banner near a cash register to a wall wrap that occupies a 10′ x 20′ wall at the back of the store. At SIGNARAMA Downtown, we have done a variety of POS signs for a number of different clients.
It’s basically a sign that educates your buyers through the entire buying process, reminding them that there are other products available to complement the ones they’re considering. For instance, you might see a POS sign at a table full of pants displaying a picture of a few shirts that coordinate nicely, as well as a few pairs of matching shoes.
When you create your point-of-sale signs, design is one of the most important factors you need to consider.
When creating the POS sign from the start, you need to ask, “What information should the customer get from reading this sign?”
It could be a sign alerting the customer to a new, lower sale price that is only good for a certain length of time, or it could be pointing out the uniqueness of an item, the quality of the product, or how it could be used.
Whatever information you are trying to get across to the customer, it will always be important to limit your information to only the essentials. Since a POS sign is often only seen for an instant, it needs to contain mostly graphics to grab the person’s attention, and convey information in a quick manner. If you add too much text to a POS sign, you’ll lose their interest in seconds.
For those businesses looking for an affordable POS sign solution, they may want to look at the plastic frame signs that can be used over and over again, as opposed to custom printing.
However, it all comes down to what product you will be selling. If you are selling an item with a high price point, you may want to invest in a higher quality sign.
Most businesses, however, will opt for the re-usability factor of point of sale signs, that people can update themselves. This way, businesses can keep their sign relevant and up to date.
For more information on POS sign design, talk to your local SIGNARAMA store.