Should you put vehicle graphics on our fleet vehicles? Absolutely! Whether it’s a large contractor, sales and service company, or even a university, fleet managers often consider putting vehicle graphics on all of their cars, trucks, and vans.
Of course, as a sign company, we’re all in favor of it. Here are a few reasons why you should.
Vehicle graphics of any kind, from small decals to rear window graphics to full vehicle wraps, will help promote your business, turning your vehicle into a rolling billboard. You’re already paying for maintenance, insurance, and gas, so why not get some of those costs back? Every order you generate and customer you win from those graphics can help pay for those vehicles’ upkeep.
They can also help your drivers practice safer driving. If you can impress upon them that they’re more easily recognized when driving fleet vehicles, they’ll (hopefully!) be more careful and considerate on the road. For that reason, you may want to include some ID numbers as part of your vehicle graphics. This way, you can know who’s driving which vehicle if an angry call ever comes in.
Finally, vehicle graphics can help a car last longer. Not only do they peel off easily, without causing any damage, but they help protect your vehicle from road chemicals, dirt, and the occasional flying rock. A full vehicle wrap will last for as long as 5 – 7 years (longer if you take care of it), and can help the paint job last longer. If you’re leasing your vehicles, then your dealership may appreciate getting the cars back in nicer condition. (It won’t actually get you any money back, but they’ll at least be a little happier.)