Signarama Chandler and LeCharles Bentley’s O-Line Performance

by Allison Kast-Eichenberg on March 5, 2015

One of the largest projects Signarama Chandler has done is work with former pro football center LeCharles Bentley and the signage for his O-Line Performance training facility here in Arizona.

After a Pro Bowl career, Bentley definitely knows how to mold a rookie into a thundering rhino, holding his own playing field. So he opened the O-Line facility and invited college and NFL players a chance to work out at the private gym to work new muscles and gain strength. It’s the first facility specifically designed to train offensive linemen, focusing on their health, fitness and nutrition 12 months a year.

LeCharles Bentley's O-Line Performance GymSignarama Chandler was charged with the creation of signs for the new facility.

In addition to the physical training linemen receive, they also receive his wealth of knowledge about nutrition. Bentley is a certified strength-and-conditioning coach so he tailors the training each specific player needs. He is also a certified sports nutritionist and strength therapist, assuring that each player is well-rounded when they complete his program.

Signarama Chandler created and installed many of the signs on the outside of the facility as well as on the inside. We covered the facility with a large amount of signage, using Bentley’s logo and likeness, as a way to put his personal brand everywhere.

The Signarama Chandler staff worked closely with Bentley, who already had a rough idea of the types of graphics he wanted in his new training facility. The Signarama graphic designers were able to create the look he wanted, and he was pleased with the results.

The bulk of the signs we printed included large wall graphics of well-known players that train at the facility and players in the industry, including former greats, to motivate his training clients.

Bentley directed that the front door of the facility stay locked during business hours, so we created wayfinding signs for those clients-in-training to park and enter behind the facility. Of course, Bentley’s logo is on all the equipment, so he’s always present, even when he’s not there.

For more information on signs for your own gym, store, or business, please visit the Signarama website. You can also find Signarama Chandler or other stores with our online store locator.

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Allison Kast-Eichenberg is part of the team of Signarama Chandler, in suburban Phoenix, Arizona, and is the daughter-in-law of owners Brian and Sue Eichenberg. She manages the sales and marketing for the store, visiting with clients, and attending various community networking events. Allison was previously the Director of the Ambassador Program at Heart to Honduras, and is a graduate of Anderson University in Anderson, Indiana.

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