Signarama completed a worldwide rebranding initiative on Feb. 12, 2014 for Thermo Fisher Scientific Inc. a world leader in serving science, with revenues of $17 billion and 50,000 employees in 50 countries. The rebranding initiative involved nearly 50 Thermo Fisher facilities in 16 countries and 32 Signarama sign shops.
Thermo Fisher Scientific has relied on Signarama for eight years as their sign partner to rebrand the companies they acquire. Thermo Fisher Scientific considers displaying their logo throughout the new facilities from day one to be a critical part of its branding strategy in order to achieve a successful transition for the newly acquired company. Signarama’s worldwide footprint matches well with Thermo Fisher Scientifics’ global acquisitions. By having a local Signarama in each country, they are able to satisfy all of the local signage needs.
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