Why It’s Key for Franchisees to Have an Exit Strategy

by Signarama on November 12, 2014

Joel HallEntrepreneur magazine published an article by former Signarama franchisee, Joel Hall, who talked in depth about his experience as a franchise owner and reseller:

When you first buy a franchise you are filled with excitement, trepidation and all kinds of other emotions. In those early years, it’s rare to think about the prospect of selling the store. Relinquishing ownership, after all, often has a negative connotation in the minds of new owners.

Why, if the franchise is successful, would one ever want to sell it? Because planning for your future is one of the main reasons to buy a franchise. And, it’s terrific if you buy into a system that has a resale program already in place.

I discovered this fact through my own experience as both a franchise owner and reseller. Having an exit strategy and aligning yourself with a franchise system that has its own process to facilitate resales is instrumental for success throughout. I found it also made feel more peaceful as I built the business, knowing I was adding value year after year. I had an exit strategy and my franchisor was going to help me achieve it!

Exit SignAfter years of owning my Signarama business in Carmel, Ind. with my wife Mary, I had achieved the kind of success that most franchisees work tirelessly to obtain. I worked hard to build a solid business and eventually increased the value of my location by 400 percent. I worked as the head of Signarama’s Mentor Program, helping new franchisees acclimate and easing their transition into ownership. In short, I felt that I had accomplished exactly what I wanted to accomplish and moreover, that I was at my zenith as an owner. I thus began to long for a life as something other than a business owner, looking to sate my appetite for a new kind of challenge.

As I began to ruminate about a life with a new direction, my experiences as a mentor for Signarama started to inspire me to pursue teaching as my new focus. I found that the thing that made me most happy was teaching others to become successful business owners. As I made my own exit plans to fulfill that desire, I was comforted to find that I wouldn’t have to go it alone.

I learned that United Franchise Group, the parent company for Signarama, appreciates the fact that eventually owners will eventually want to sell their stake in their franchise and so has a process for when that time comes. That the group had its own strategy to make the resale process easier helped tremendously. This, I think, was the linchpin that made selling my business as successful as it was—it’s one thing that I had my own plan, but it was just as important that my plan was supported by those at headquarters.

Read the full article at entrepreneur.com

 About the author: For 14 years, Joel Hall owned a successful Signarama business in Carmel, Ind., during which time he was head of Signarama’s franchisee Mentor Program. Joel is now an assistant professor of Marketing at Marian University in Indianapolis.

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– who has written 63 posts on Signarama Blog.

Signarama, the world’s largest sign franchise, is part of a successful system of business-to-business franchises under United Franchise Group. Our award-winning network of sign centers is approaching 900 locations in 50 countries – truly making us “where the world goes for signs.” For more than 25 years we have been serving communities with quality products and customer service. Now that we have grown to become the world leader in signage, we still work hard to maintain the localized support and individual attention that made us who we are today.

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