A local business that is looking to make a big impact in their local area should look to outdoor advertising to deliver results. While some traditional forms of advertising may be on the decline, outdoor is growing.
Outdoor advertising is not limited to just massive billboards on the side of the highway. Well-designed and placed signage can help bring in new customers and retain the attention of your loyal customers.
Get Their Attention, But Do It Quickly
A lot of thought should go into creating the copy, design, and the placement of each outdoor sign you create. Billboard designs should follow your branding guidelines (colors, logo, font, etc) and contain copy that it is easy to read. For a business in a location with a lot of foot traffic, consider an a-frame on the sidewalk to capture attention while consumers are walking by. Sidewalk signs are a great time to get creative with your copy in order to entice customers to come in.
It is important to consider how long you want the audience to view your ad in each location it is present. A billboard should convey its message in seconds while station platforms or taxis and buses have several minutes. Advertising that can be read for longer can include a call to action, contact information, or even a promotion. These ads should be visible from a distance and include strong images and even word play to make the message memorable.
Consumers Love Outdoor Signs
We have all seen funny or creative signage be shared on social media by consumers. When done right a clever sidewalk sign, poster, or billboard will make a huge impact on a passerby. Industries that are considered less than glamorous can still get creative with their verbiage to create a shareable advertisement that makes consumers laugh and commit that brand to memory. In the future if services are needed, the consumer will be more likely to recall the company that made them laugh.
Outdoor Advertising Is Affordable Advertising
A lot of small business owners assume that outdoor advertising is out of their league since a lot of big brands use it. In fact, it’s really an affordable form of advertising for every business, big and small. Running an ad on a billboard or on cabs and buses is an effective form of advertising that can fit easily into most marketing budgets.
Don’t Forget Your Own Outdoor Space
It is important to make the best use of your own outdoor space with good signage. Create beautiful signage that tells consumers what to expect when they enter your business. It is also worth customizing your company vehicle as well. Vehicle advertising is highly visible and can create an image of success and professional pride.
The Right Audience, At the Right Time
Before you start printing your ads, consider where your signage should go based on who your audience is. Poster advertisements can be used around the neighborhood that your business is in or if your business benefits from a certain demographic that frequents a specific area of your town, concentrate there and see what happens. It is also a good idea to create multiple signs with different messages and images to see which ones are the most effective.
If you’d like more information on outdoor signs for your business, please visit one of our local sign shops and speak with a local sign expert! Find your local Signarama store with our online store locator.