Store Showcase: Joel Hall, Carmel franchisee

by Mary Mills on May 24, 2012

SIGNARAMA Carmel, INSIGNARAMA Carmel opened their doors in March 2000, in the city of Carmel, Indiana. They’re still in Carmel today, although growth of the store has seen them changing locations three times over the last 12 years.

Although owner Joel Hall says they’ll work with anyone in the community who needs it, they’ve found the greatest success working with two particular types of clients:

Nonprofit organizations: Joel says a lot of their repeat business comes from nonprofits. “In fact, we’re so plugged into the Central Indiana nonprofit world, we often help our nonprofit customers network with other businesses, so they can find sponsors for their charity events,” said Joel.

Joel is especially proud of their work with the Special Olympics. They have sponsored an event and even put together a team to compete in past Special Olympics. They make all of the signage for the Special Olympics as well.

The USO is another organization that SIGNARAMA has worked with extensively. From donating a few small items, SIGNARAMA has grown to a larger partner, bringing in other sponsors and providing all of their signage.

Event work: Many nonprofits will hold fundraising events, such as walks, runs, and golf outings. SIGNARAMA Carmel has worked on so many of these, they’re often the go-to experts in the community for new nonprofits hoping to hold a similar event.

“We’ve done everything from creating mile markers for runs, wraps for golf carts, welcome signs, you name it,” said Joel.

With their extensive knowledge, they have helped new organizations create a memorable event, even guiding them to other resources to help the organization succeed in growing attendance and finding new sponsors.

SIGNARAMA Carmel was also one of the first stores to get involved in the Signs of Support program. This program was created by three SIGNARAMA stores in the US (including Carmel) and two in Canada. Nonprofit organizations can apply to be supported by SIGNARAMA through cash, donations, signs, etc.

The program not only helps nonprofits understand what they need for a new event, but it helps Joel and his staff be more selective about the organizations they support, which gives them more time to help the organization, as well as be involved with the events. They will even go so far as to sponsor teams, participate in the events, and volunteer with some of their favorite causes.

For more info about SIGNARAMA Carmel, please visit their website: www.signaramacarmel.com

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– who has written 188 posts on Signarama Blog.

is the Marketing Director at United Franchise Group and Signarama in West Palm Beach, Fl. She has an extensive background in marketing, communications and Public Relations as well as television news & video production.

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