The Writing’s on the Sidewalk…Signs

by Alicia Peregory on February 23, 2016

In areas of high foot traffic, such as downtown or in shopping plazas, it is common to see sidewalk signs encouraging passersby to visit a store or restaurant. These signs are often used to say something witty, showcase specials, or encourage shoppers to visit during a sales or special event. Sidewalk signs are affordable and available in a wide range of materials and sizes.

You may think that restaurants would see the biggest benefit from sidewalk signage but there are plenty of businesses that could capture passersby with sidewalk signage, such as barber shops, insurance agents, ice cream parlors, parking garages, nail and beauty salons, gyms and more.

Here are some tips to see if sidewalk signs are right for your business:

Easy to Store – Quick to Setup

Most sidewalk signs are built to collapse, making them easy to store when not in use. There are several options available including chalkboard, changeable letter, dry erase, sandwich boards, and more. These signs can be set up quickly, wherever your business will see the most impact and then stored safely during your after hours or if weather is not permitting.

Custom-Made – Affordable Price

Sidewalk signs are custom made to fit your business’ brand guidelines and unique needs, while fitting any budget. Sidewalk signs can be used to market any special or promotion, daily menu and more. They can be made out of a variety of durable materials including metal, wood or plastic and designed to withstand the elements found outside your business’s door.

Flexibility – Update Your Message Easily

For some businesses, the message needs to change frequently. This might be a special they’re offering, a new product they’re promoting, or an upcoming event. Either way, committing to a large printed sign could be pricey and can set your marketing budget back quite a bit. Sidewalk signs can solve that problem by giving a business owner a dependable, high quality, sign that is easy to update using changing letters, dry-erase, or chalk to keep the messaging fresh and relevant.

Update your message quickly to reflect current specials or an upcoming event such as Friday night happy hour or lunch specials.

Keep It Portable – Take it With You

Sidewalk signs are easy to take with you when you’re working off site. If you’re attending an event at an outdoor market such as a flea market or farmers market, your sidewalk sign can come in handy. They take up very little space and are simple to set up. In most cases, set up is less than three steps and can be handled by a single person.

Chalkboard Sidewalk Signs sidewalk signs

Is your sign not working out where you placed it? Sidewalk signs make it easy to test where to place signage to get the biggest impact. Move your sidewalk sign around the corner from your business’s entrance to see if that encourages more foot traffic.

Does Your Business Need a Sidewalk Sign?

If you are considering purchasing a sidewalk sign for your business, you might have some questions such as if these signs will meet your needs? If your business could benefit from more foot traffic then yes, you need a sidewalk sign.

Sidewalk signs can help your business deliver calls to action that can yield results. For example, share a new product by offering customers an incentive such as 20% off. Or, maybe, let your customers know that they can get a free sample of a new brew by coming into your coffee shop. Financial institutions, such as banks, can let passersby know that they are offering a cash incentive for individuals who open a bank account or credit card.  These calls to action encourage customers to visit your establishment when they are passing by.

Signarama creates and sells many sidewalk signs, temporary signs, sandwich boards, and other outdoor, durable signs to help you promote your business. Our expert designers and state of the art equipment allow us to offer a large variety of sign products that are classified as Signarama sidewalk signs. Contact a Signarama today for a free consultation and quote!


FEB 2016-sidewalk-signs

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