Guide to Designing Online Signs

by Bob Diaco on August 14, 2012

Consider designing online signs if you’ve got an event coming up, or you’re opening a new business, but want to save some money on costs. This is a great way to get your message out there at a lower cost.

Before you get started, there are some things you should know in order to design your online signs.

What makes a good banner? The key to designing online signs is to keep it simple. You will want to get your message across without too much detail, which might confuse your customer. There will be a temptation to include everything! SIGNARAMA has so many features available in the online design tool, that it can be easy to get carried away. More is better, right? Wrong.

First, you need to make sure the design of your online signs is eye-catching and readable to anyone driving or walking by. The key information should be visible at a glance, which means it needs to be large and minimal.

Your banners need the name of your company or event, plus a clear message — date of the event, website, and/or phone number. Anything else, like what you offer, directions to the event, or a list of everything people can find is unnecessary.

Another item to remember when designing your online signs is to use bright, contrasting colors. For example, a black background with green letters would be hard to read. A white background with black letters is better. Plus, consider using a heavy weight vinyl as part of your banner design. Heavy weight banners can stand up to inclement weather, and last longer than light-weight vinyl typically used.

A benefit of designing your online signs is you have complete creative control, which saves you money and time. However as a customer of SIGNARAMA, you are welcome to call your local store with questions or to get advice.

After you design your online signs and send it to your local SIGNARAMA store for printing (or we can ship it to you), there is a professional designer on the other end who can do any last minute tweaking and check for typos.

If the artwork comes into the store and doesn’t look quite right to the designer doing the printing, they will send an email with suggestions.

If you would like to be able to design your online signs, be sure to visit the site and follow the simple instructions. You can also find your local SIGNARAMA store with our store locator.

This post was written by...

– who has written 1 posts on Signarama Blog.

Bob Diaco and his wife, Paula, opened SIGNARAMA Vermont in 1994. It is family operated, and they have been in business over 18 years, serving the entire state. While Bob and Paula can make signs of any kind, their specialty is carved and multi-dimensional signs, a style of signs that give a richness that many of their New England customers prefer. He may be creative, but Bob's no slouch in the brains department either — he's got a Ph.D. in Molecular, Cellular, and Developmental Biology from the University of Iowa.

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