Trade Show Displays on a Budget

by Bob Chapa on October 21, 2014

Good-looking trade show displays won’t break the bank, especially when you see what’s available for less than $2000. Compare today’s trade show displays to the ones we had 15 years ago. Back then, you could spend as much as $5000 just to get a portable 10 foot backdrop. Even these prices have come down over the last 10 years. Most trade show displays are collapsible and light, which makes them great for traveling. The ones we use can even be checked as luggage.

Trade show backdrop displayPopup banners are around $300 – $400, and I see these at 8 out of 10 trade shows I go to. They’re affordable, versatile, and easy to pack and carry, which make them excellent trade show displays. Popup banners are only a couple feet wide, and the rolled-up unit weighs less than 15 pounds, which means they’re easy to set up and carry.

We’re also big fans of tensile popup displays at Signarama Troy/Madison Heights. These trade show displays are structural frames with hinges, with a single piece of fabric that fits over it, and usually run less than $2000. They unfold into large frames, and look like they’re larger than the fabric cover. But the cover is actually stretchable that fits snugly over the frame. The really nice displays are a single-piece frame that you never have to disassemble. Pull it out of the case, pop it up, and lift it into place. It’s light enough that one person can set it up in minutes.

I’ve seen a lot of these types of trade show displays around metro Detroit, especially at the Detroit Auto Show. At Signarama Troy/Madison Heights, we work a lot with Orbis and Skyline, but every Signarama store has their own favorites. We recommend these to clients who want displays, but don’t want to break the bank getting them.

For more information on trade show displays, visit the Signarama website. You can also use our online store locator to find the Signarama store nearest you.

This post was written by...

– who has written 16 posts on Signarama Blog.

is president of the Troy/Madison Heights and Southfield SIGNARAMA locations. He specializes in corporate signage packages, national brand roll-outs, and project management of sign conversions, particularly with mergers of large companies. Bob is also a loyal Tigers fan, and is looking forward to the 2014 season, and a return to the playoffs.

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