The advertising world is constantly evolving and introducing new technologies. These new technologies allow small businesses to market their brands in new and creative ways. Vehicle wraps are one of the most powerful advertising platforms available to small businesses. And while vehicle wraps have grown in popularity over the last few years, they aren’t exactly a new form of advertising.
The Crystal Pepsi Bus
In the early 1990s a Silicon Valley digital imaging company wrapped a city bus with an adhesive vinyl promoting the “Crystal Pepsi” brand. That was the first time a vehicle of such size had been branded in such a unique way. Nowadays, vehicle wraps are among the most cost-effective forms of outdoor advertising.
How Much Attention Does a Wrapped Vehicle Get?
The average American drives over 300 miles per week. A branded vehicle can make up to 70,000 impressions in a single day. A new study reports that brands that appear on vehicle graphs are 15 times more likely to be recalled by consumers.
And a recent survey said that vehicle wraps and TV ads are among the most memorable visual media available today. With vehicle wraps costing considerably less than a TV ad, it is no wonder why they are becoming increasingly more popular.
Designing Your Vehicle Wrap
Creating a design for a vehicle wrap is only as limited as your creativity. Travelers who view your vehicle graphics will develop an impression of your company based on the appearance of your car or truck. By using bright colors to attract attention to your messaging, you will ensure your brand will be noticed and memorable. A poorly designed vehicle wrap can result in very few calls. Every 7 seconds your vehicle will be seen by a new set of eyes so make your messaging clear and the design beautiful.
What Information Should Be Included?
A great vehicle wrap will tell the story of your business clearly and quickly. After passing your vehicle on the road a motorist should have a sense of what you do, who you are, what your message is, and how to reach you. An image showing your product or service will be helpful to grab attention quickly. For instance, a restaurant could use an image of something from their menu or a coffee shop could include a cappuccino, both of these would be clear to a passerby what your service is.
Why Are Vehicle Wraps So Effective?
Unlike traditional advertising such as TV commercials or radio spots, consumers are not “trained” to ignore them or to be frustrated by them. Vehicle wraps are a novelty and are welcomed companions during the drive through the mundane city sights. While consumers may get used to seeing a specific billboard on the side of a street they travel often, a vehicle wrap can catch them by surprise. Consider adding a vehicle wrap to your brand’s vehicles to successfully grab potential customers attention!
If you’d like more information on vehicle wraps for your business, please visit one of our local sign shops and speak to a local car wrap expert!