Illuminated Business Signage Works 24 Hours a Day

by Brian Eichenberg on October 25, 2012

Illuminated business signage is a sign option that’s truly going to work for you 24 hours a day. When you’re starting a business, you’re going to need a sign, simply because it’s the cheapest way to advertise.

It advertises to the community you’re in, and it does it 24 hours a day. It’s like a billboard, because everyone who drives by can see it. Also, people who are looking for your business need to be able to find it easily.Illuminated Sign for the Container Store

You can’t afford to advertise any other way to reach this many people this easily, or this consistently. Even the Yellow Pages and direct mail cost more per impression — and are usually ignored — than business signage that is up all year, 24 hours a day.

The important thing is to make your business signage visible so everyone can see, day or night. That’s why we recommend illuminated business signage whenever possible.

The illuminated sign is there for evening traffic and visibility. It’s so people can see you at night, in the rain, or even on a gray fall evening.

For us at SIGNARAMA Chandler, our signs are all about branding. Our store sign is one of the brightest on the street for miles. My goal in making this sign was for people to see it so clearly and so often that when they think of signs, they think of us. I want them to see it every single day, and when they go to Google for business signage, and see their entire list, they still think of us.

Of course, there are different kinds of illuminated business signage, like the difference between box lit (interior lighting) versus spotlight signs. There’s no definite answer about which is better. It actually depends on the type of business you have.

If you had an old antique store, you would want a spotlight sign, or what we call a gooseneck sign. But if your business were more modern, then you’d probably want a sign that is lit up from the inside.

Regardless of what kind of sign you can get, we recommend illuminated business signage whenever possible to make sure everyone can see them, regardless of the season or time of day.

If you would like more information on illuminated business signs, visit our SIGNARAMA store locator to find your nearest store.

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Brian Eichenberg owns SIGNARAMA Chandler in Arizona, with his wife Sue, and their son, Jim. They have been SIGNARAMA franchise owners since 1997, starting with one employee and a 900 square foot facility, and growing it to a 7,400 square foot space. They are a Hall Of Fame store, having met the requirements in 1998, and were inducted in 2002.

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{ 1 comment }

Jasika Jakson March 23, 2013 at 1:09 am

Very interesting and knowledgeable blog. Really good for people starting their own signage business.

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