Your Business Sign: Better Visibility, Better Business

by Mary Mills on July 16, 2013

A business sign will increase the visibility of your business – working to catch the eyes of passersby and spark their curiosity enough to bring customers into your store.

Does your storefront invite people walking by to come and discover your product or service? Or, does it remain anonymous to even the most curious of buyers? Is your business sign falling apart, or greatly lacking in anything even near to inviting, much less exciting? Do your customers come in excited and expectant knowing they have walked into the place they are looking for?

Business SignWhatever your scenario may be, a proper business sign is key to gaining better visibility—both for store location and for marketing image—and, thus, to gaining more loyal customers and better business.

As the awareness of your business increases, revenue increases.  An effective business sign, placed in the proper location with just the right amount of custom design and coloring can help your customers draw associations with your store, or business, immediately.  This association will intensify mindfulness of your product and franchise while increasing customer’s confidence and trust in your company.

When looking for a place to buy your business sign, be sure to take into account whether or not the sign company has the background and knowledge required to help direct you in the placement of your sign.  A sign company should also house a strong design team, which is willing to work with you to get a business sign customized to your taste.

A business sign may be a custom sign made for above your storefront, ready to catch the eyes of drivers and pedestrians alike, or perhaps you prefer a sign on your awning and need to look into awning graphics. Maybe you have always thought a neon business sign would be the best fit for your brand, or possibly you have always desired a classic sign set out front along the main road, be it sand blasted or engraved.  Whatever your preference may be, it is imperative that you take the time, money and effort to find a credible and reputable signage company who will help you position your sign in a way that is irresistible to the average consumer.

Having a business sign that you are proud of, that is consistent with your branding and that is positioned strongly to market your business’ product or service will make your company more visible to the community around you, thus ensuring an increase in traffic through your store and a steady growth in your annual revenue.

Your business cannot afford to not have a proper business sign. Be sure that you are not missing out on this opportunity to help your business grow stronger.

This post was written by...

– who has written 188 posts on Signarama Blog.

is the Marketing Director at United Franchise Group and Signarama in West Palm Beach, Fl. She has an extensive background in marketing, communications and Public Relations as well as television news & video production.

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